Our demographics represent an 18 month investment in programming to produce the most valuable and frequently requested counts upon which to base campaign strategy. We know what a campaign needs, because we have been data consultants, not just data vendors, in hundreds of campaigns over the past 12 years. We consider ourselves, as do our clients, to be experts in the field of Florida voter demographics.
We offer two demographic packages: summary demographics and detail demographics.
The summary demographic package is by far the most popular and has proven adequate for most campaigns. These demographics consist of an extensive set of summary reports for a particular district or universe, and include the following analysis categories:
|All Voters||4 reports, 11 graphs|
|New Voters||4 reports, 11 graphs|
|Quality 4 Plus Voters||4 reports, 11 graphs|
|Ranking by Precinct||11 reports|
|Absentee Voters||4 reports|
|Early Voters||4 reports|
|Voters by Household||3 reports|
Detail Demographics (Add-on)
The Detail Demographic package is an adjunct to the Summary Demographics. The Detail Demographics should only be requested along with the Summary Demographics. This package consists of 30 reports broken down into three analysis categories:
|All Voters||10 reports|
|New Voters||10 reports|
|Quality 4 Plus Voters||10 reports|
In order to take full advantage of the detail demographics, a campaign will require adequate resources to run a campaign at the precinct level. Detail demographics can be daunting, especially for large districts, but it can be used by a campaign which either targets specific precincts based on specific criteria or a campaign that utilizes individual precinct "captains" who run a precinct level campaign.
When you purchase the data for a district, you receive the Summary Demographics for free, simply because I cannot envision a successful campaign without the necessary tools. Demographics and data go hand in hand.
We also provide demographics on a fee basis without the data, for those individuals who are perhaps simply considering whether to run in a seat and need to determine their viability. Refer to the pricing page.
The quality 4 plus summary demographics are a "snapshot" of the demographics of the best voters. It is not designed to identify the voters who are going to vote, which traditionally are quality 3 plus voters. It is a narrow window into the makeup of the community designed to hone strategy to the voters that matter. In other sections of this web site, we explain the importance of pursuing quality 3 or better voters in terms of the "greatest bang for the buck."
If you want to know the number of individual quality 3 or better voters in the district, please refer to the precinct ranking summaries where there is a report which ranks precincts by the number or percentage of quality 3 or better voters in each precinct.
Many State districts run across county lines. For instance, a State House District may include half the precincts in one county and 1/4 of the precincts in a second county. We have found, in situations like this, that a candidate will need a demographic report for each county and an additional report that includes all the voters in the entire district. Because each county may have different concerns or issues, most campaigns with this type of district configuration will target the individual counties differently.
If you are running in a multi-county district, Please call us to discuss the demographic report options.
Many candidates who have partisan primaries request demographics for only their own party's registered voters, Republican or Democrat. This can be accomplished with the demographics by simply using only the voters of the party of choice. The format of the demographics may seem a little odd because the opposite party is not represented; however, the demographics provide an interesting and usually valuable perspective based strictly along party lines.
We can produce custom demographic packages using our same format but using less traditional subdivisions. Here are some examples:
Also, by parsing a universe using ethnic, age, gender or other criteria, we can arrive at ever more targeted demographic reports. For instance, suppose we use only African American voters for our universe. We then run the demographics based on counties in Florida. Although much or all of this same information may be located in our more generalized summary and detail demographic reports, custom demographics using narrow universes are frequently easier to interpret.